See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.,See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED